Great ideas about indexed pages to share with your colleagues

But if you go too visual and focus too hard on calls to action, there just won’t be enough information there to seem authoritative. Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through …

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Losing Focus on web portals

“Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. SEO strategies are most effective when implemented consistently and …

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Never underestimate the influence of backlinks

This is even more important if you are targeting a specific keyword topic; in those cases, if you want to rank, you need to provide the information you are promising in a meaningful way. When it comes to SEO, less is not necessarily more. The main body of your piece …

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Keywords vs. Topics vs. Relationships

Duplicated material is common on large websites or companies with numerous sites, which include businesses that have different sites for each location/branch or publishers that run hundreds of sites. Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your …

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Authority metrics are only barometers

Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further increase your PageRank and therefore likelihood of appearing high up in the SERPs (Search Engine Results Pages). when writing for the internet, break up your …

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Discover the connection between user experience SERPs

While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are top-notch. As a general rule of thumb the more words in the query the easier it is to rank …

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Search marketing implications related to anchor text

A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see what contextual changes you can make so they remain pertinent. But be aware of making too many changes, you don’t want to destroy the very thing that …

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Having fun with 301 redirects

Through organic search, you can reach potential customers at the very moment they are considering a purchase and provide them information exactly when they are looking for it. You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the …

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Lessons I've learned from nofollow links

Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the header of your website that will let you install a container of Google tags, that will give you visibility …

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Identify channel deficiencies

This tool is invaluable when discovering what is slowing your average load speed down, and enables you to quickly and easily make changes to speed up delivery. There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an …

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Relevance is the key issue here

Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. Test your website URL in Google’s Mobile Friendly test for this. It isn't …

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Great ideas about web 2.0 to share with your colleagues

Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and link building techniques). There are many things that you can do to get better rankings on …

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Mobile Search Continues to Rise

Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. HTTPS secures the connection to the website you …

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Pay attention to the content’s structure

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for …

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Use keywords in your images

If you produce great content, but no one’s there to see it, does it acquire links? Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. Even if your site hasn't lost any …

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Create resources that people want

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Every search engine gives different weights to these ranking factors which is why when you enter the same search …

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Avoid paid links that do not use the rel=nofollow attribute

Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks. A great way to incorporate all those valuable local keywords …

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What promise do you make?

Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they can extract from Google plus into their search engine rankings. You have probably asked yourself, many times, “How do I build backlinks to my website for the best …

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Pick a niche-targeted username

Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed from their index. Just as Google has always been focused on providing its users with the best results, now it’s time to put …

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Establish intuitive information architecture principles

The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. Many people fixate on "on-page SEO" in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical …

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Is the content of each page relevant to that SEO term?

Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you …

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Publish The Usual Static Pages

want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what …

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