What keywords your visitors will use to find you?

Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. Quality content, in other words lots of original, error-free text organized well on a modern-looking …

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Chase down citations and local links

Seriously, what is worse than staring at a blank page waiting for it to load? The page speed is a huge ranking factor when it comes to search engines. Google’s latest update had a heavy focus on the user experience and site speed can undoubtedly affect this. This means …

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Be funny. Humor is great if you can do it.

Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to …

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Cross-link relevant content

Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results. Keywords should be relevant. This means your site should be a satisfactory destination for users. Google aims to ensure organic search engine marketing …

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Questions Over Keywords

At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to …

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Compile your assets (or design some)

SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. Some of the first things you …

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Not all Google searches lead to sales

Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can …

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Invest in SEO

Solving real customer problems is a major key to mastering evergreen content marketing. There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control. As it may seem obvious by now, there is more …

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Search Engine Marketing is hyped

It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. Domain authority is more insightful than PageRank because it’s measured on a scale of …

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“Niche down” approach

A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site. Building trust …

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Drop in a relevant link or two

Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. Backlinks are the foundation of Google's algorithm …

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Investing in SEO: What, Where, Why and How?

If you are designing your website yourself and mess up the coding in your website, Google spiders won’t be able to read your site efficiently and this can hurt your rankings significantly. Tags are intended to give search engines a method of understanding the site’s architecture. Google will …

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How to diagnose technical SEO issues

Google is getting better and better at recognizing content that truly is useful to people. Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for …

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Don’t Forget to Check Plurals

Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful …

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Write less, repurpose more

Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web …

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Links make the web go round.

To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of …

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URL structure acts as a categorization system for readers

Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back to you), you can establish a relationship with the author as well as the organization. It might lead to getting great results as you never know who that …

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A good website brings boatloads of money into your bank account

Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information …

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Off page optimisation techniques for better rankings

Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content …

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The bottom navigation bar is an anchor link bonanza

One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible …

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Don’t just optimize content for a single target phrase

Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to. Nofollowing a link is adding rel="nofollow" inside of the link's anchor tag. Search Engine Marketing …

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The best way to escape Google’s Panda penalty

Google, now more than ever, don't just want more content, they want content that they feel is quality. You will definitely want to make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more …

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Should I start with a blog?

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your …

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How to approach content from an SEO perspective

Keyword-based titles help establish page theme and direction for your keywords. SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. Headings give your web …

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Quality Content

The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to …

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Search engines don't just look for images

Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just …

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You don't need special search engine pages

In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive …

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