Google Doesn’t Publish PageRank, So What can We Do?

A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors. Knowledge graphs, though complex, help to raise your content and website visibility. A variety of studies support the idea that …

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How long is my content alive?

Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join Google, as it is the most popular search engine by …

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Add a Pin-It Button to Your Site

Too many marketers still bring SEO in on the end of a content advertising and marketing project. They end a weblog publish or finalize a new advertising campaign, and at the end of the road, search engine optimisation is introduced in to find associated keywords and plug them into content …

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The importance of domain name selection for SEO

The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps …

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Target the community with content to earn local links

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. Keywords should be relevant. This means your site should be a satisfactory destination …

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Keep an Eye on Your Site’s Click Through Rate (CTR)

Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get …

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Dynamic and other SEO non-friendly URLs

One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible …

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Have a category description paragraph

Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! Include the right rich snippets, don’t add schema.org markup just to inform …

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The person with the best content will win

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page …

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