Facts about mobile search that will make you think twice

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. If you want to stay competitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile regularly …

more ...

Let's talk about hits

If the wrong people are hitting your website, it's all for nothing Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For …

more ...

Great ideas about indexed pages to share with your colleagues

But if you go too visual and focus too hard on calls to action, there just won’t be enough information there to seem authoritative. Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through …

more ...


Use organic outreach along with offsite SEO to make a difference

Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. Apparently, it seemed there is no such difference between …

more ...

Losing Focus on web portals

“Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. SEO strategies are most effective when implemented consistently and …

more ...


This year will be the year of link building

Web development is one of the most important pieces of an SEO program. Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of …

more ...

One important aspect is blogs

Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and …

more ...

Having fun with gateway sites

A strong online presence is essential for any business to be competitive. Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. Guest Blogging simply means writing an article for another site …

more ...

Never underestimate the influence of backlinks

This is even more important if you are targeting a specific keyword topic; in those cases, if you want to rank, you need to provide the information you are promising in a meaningful way. When it comes to SEO, less is not necessarily more. The main body of your piece …

more ...

Useful tips from experts in cloaking

Google Analytics is an amazing tool. Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. You can create a list of the best tools for increasing productivity, or a list of the …

more ...

Update your trust rank on a regular basis

If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language’s site. Apple even has a page that lists all the …

more ...


Repurpose old html

If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty. It needs to be understood that there …

more ...

Keywords vs. Topics vs. Relationships

Duplicated material is common on large websites or companies with numerous sites, which include businesses that have different sites for each location/branch or publishers that run hundreds of sites. Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your …

more ...

Having fun with inbound links

Avoid thin content pitfalls by checking for duplicates across all your web platforms and creating your own distinguishable and meaty material. You can control both the pages that Googlebot crawls and (should you wish) request a reduction in the frequency or depth of each crawl. In itself it cannot be …

more ...


Authority metrics are only barometers

Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further increase your PageRank and therefore likelihood of appearing high up in the SERPs (Search Engine Results Pages). when writing for the internet, break up your …

more ...

Discover the connection between user experience SERPs

While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are top-notch. As a general rule of thumb the more words in the query the easier it is to rank …

more ...

Write a keyword-rich introduction about plugins

All you need to do as a content marketer is to put conscious effort towards the pages on your website and build them out with a potential visitor’s needs and wants in mind. Once the Search Engines crawls the web and comes across the new pages, it then indexes …

more ...


Brainstorming and Keyword Generating

With that in mind, it is always best to create posts and articles which target different behaviours. With SEO, you want to tell people about your content that are likely to share or link to it. While there are other avenues to increase your online visibility, organic search optimization is …

more ...

Reasons why marketers love bread crumbs

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always …

more ...

Improve engagement by utilising SERPs

90% of users only look at the first page of Google results, so if your site doesn’t come up on the first page, you aren’t reaching your full potential. We know consumers want personal interactions with brands, but they also want them in real time Search engines constantly …

more ...

Search marketing implications related to anchor text

A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see what contextual changes you can make so they remain pertinent. But be aware of making too many changes, you don’t want to destroy the very thing that …

more ...


Having fun with 301 redirects

Through organic search, you can reach potential customers at the very moment they are considering a purchase and provide them information exactly when they are looking for it. You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the …

more ...

Emphasizing fast results by using forums

After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. It has long been understood that Google’s ranking algorithm is complex (by design). While we have helped websites recover from Google …

more ...

When your use of page impressions becomes obsessive

Despite its clear suitability for this purpose, most marketing specialists don’t use Twitter to understand and reply to customer feedback. These items include the titles for your pages, meta descriptions and H tags. As part of their drive to continue to offer the best search experience (as per their …

more ...