The importance of domain name selection for SEO

The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps …

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Target the community with content to earn local links

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. Keywords should be relevant. This means your site should be a satisfactory destination …

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The most obvious SEO choice

A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means …

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How do I build backlinks?

Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your …

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Keep an Eye on Your Site’s Click Through Rate (CTR)

Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get …

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Check Google Trends to see Search Volume Over Time

Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to …

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Dynamic and other SEO non-friendly URLs

One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible …

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Excellent customer support is a must

Nofollow links do not allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be able to follow the links. SEO and positioning your website …

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Have a category description paragraph

Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! Include the right rich snippets, don’t add schema.org markup just to inform …

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Create Data-Heavy Content to Build Whitehat Backlinks

Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your …

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The first choice should be navigation

Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find …

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Make sure that Googlebot can index your pages correctly

Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. Search Console shows your average position for each of the keywords you rank for and how many impressions …

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Publish The Usual Static Pages

When you or your SEO Company creates links – make them hefty and serious. They should actually be almost a pain to get, whether through outreach, guest posting, or by deliberating with someone in your network to include a link back to your site. These things, when worth something for real …

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The person with the best content will win

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page …

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Choose short, keyword-friendly URLs

SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found …

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Answer the questions of your potential customers

Webpages on HTTPS had positive correlation with higher rankings. Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? Sometimes the best way to get links is not to ask for them. That doesn't mean …

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Focus on topics instead of keywords

“Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. Target local trade by including place names in your …

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Be sure you've considered every possible angle

. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. High-quality content means faultless spelling. It’s true that people often misspell words they type into search bars. Some the of not-so-recommended techniques advise to optimize a website also for …

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Do not use misleading event markup

Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those …

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Competitor Analysis

A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to …

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Researching for Searcher Intent

"The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value …

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