Small but important things to observe about keyword density

Every week, you should study an analysis of all the traffic from organic search queries to your website. This enables you to determine whether changes from previous weeks or months are having an effect. Curiosity with a hint of skepticism should be exercised when determining potential areas for growth online …

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Latest developments in user generated content

You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase …

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Layout, formatting and metrics combine to make great SEO

By creating content and undertaking technical optimisation which works to make your domain more attractive to search engine crawler algorithms, you can improve your position in search engine results pages. Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of …

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Clarification about citations

Corporate communications like public relations, social media, and email also fall under the SEO umbrella. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a …

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Adjust your appearance in search by utilising citations

There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords. Use an online tool to help you come …

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Find out more about keyword research

There are two very specific actions that search engines take when they crawl and index your site that thin content can directly affect. The first action is to measure if you are relevant for a search query; the second is to determine if you are providing valuable information to your …

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Lessons I've learned from nofollow links

Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the header of your website that will let you install a container of Google tags, that will give you visibility …

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See this SEO project through before taking on another one

Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and …

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Takeaway tips for keywords

By simplifying on-page content and a website's architecture, users will have a more positive and meaningful experience navigating your website. Google penalizes web sites that have “thin” content, low-quality pages that are merely designed to build traffic by having keywords, duplicate content, lots of images or links, and other space-filling …

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Optimise your site, paying special attention to keyword density

Typically, pages with longer content about your product will have more opportunities to rank (of course there is the uniqueness and format of the content to consider, as well as its ability to answer questions and provide information), because they are able to explore the in-depth details of a topic …

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Google recommends customer focused content

A strategy on Facebook might not work so well on Twitter. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise …

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Difficult things about page rank

Backlinks are hyperlinks that point back to your website. An SEO without access or authority to change what’s on the company homepage is doubtlessly hampered. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results …

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Maybe white hat SEO will be a thing of the past

Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the …

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The broken link-building method aided by content

In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. Make a list of the keywords for which you want to rank …

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Hidden facts about keyword density

However, much like onions (and ogres), SEO has many layers. High authority links are great, but in my opinion, relevant links win the game every time. Would you refer this website to a friend or relative? Once you have chosen an umbrella topic (e.g. writing online content), narrow it …

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Define your goals with regards to SEO

Although an SEO agency will be able to provide a much more reliable, and high-quality, copywriting service, by making changes to your site’s content today, you can start to move in the right direction. Having your customers caring about who you are and what you do can be incredibly …

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Identify channel deficiencies

This tool is invaluable when discovering what is slowing your average load speed down, and enables you to quickly and easily make changes to speed up delivery. There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an …

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Relevance is the key issue here

Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. Test your website URL in Google’s Mobile Friendly test for this. It isn't …

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Adopt a customer centric view of keyword density

If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. Although there are many different "recipes" for gaining search engine …

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Reasons that people rely on SERPs

The search engine wants to prevent that the amount of banners ads “above the fold” does not exceed a certain limit. Companies should consider how other reputable sources cover the chosen topic and related words that co-occur around that topic. Evolving user habits make responsive design essential from both an …

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Beginner's guide to backlinks

We will focus on its important and necessity in digital marketing in this article. By default, Web analytics data generally capture only things like visits, time on site, number of pages visited, and bounce rate (the percentage of visitors who abandoned the site immediately). For better insight, you’ll want …

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Fun with LSI for now

With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. People often think of Google as the only search engine that matters. While most sources …

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Having fun with keyword research

To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). Google learned that when people search …

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Wait. Are analytics really that simple?

To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. You should definitely include keywords in your navigation bar. In establishing domain names, you …

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