Great ideas about web 2.0 to share with your colleagues

Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and link building techniques). There are many things that you can do to get better rankings on …

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Let's follow anchor text best practise

You have to build relevance layer by layer to exist outside the wrath of “corrective” search engine algorithms. Understanding SEO is crucial to significantly increasing your traffic and brand awareness. Once you understand what a user might be looking for when searching for a certain term, the next step is …

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Top trends in reporting to watch

Every business wants to achieve its goals and doesn’t want to invest substantial resources on acquiring an audience to whom it doesn’t even offer the chance to convert. As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search …

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Research semantically related keywords

A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. There is reliable empirical evidence that Google and other search engines make increasing use of semantics in …

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Is there any significance to “Off page optimisation”?

The 'noindex,follow’ command in the meta tags of a web page will eventually be interpreted as a ‘noindex,nofollow’ command. It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find …

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On-page SEO principles

Backlinks in general are links from other websites pointing towards your site. They can be other domain, blog or any specific article or other form of content. Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video …

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Why Not Try It Out?

Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs …

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Mobile Search Continues to Rise

Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. HTTPS secures the connection to the website you …

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You have to start your SEO copywriting process here

Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. You should track the traffic, engagement, conversion rates and …

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Why Speed is given prominence?

Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. The search engines analyze …

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Pay attention to the content’s structure

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for …

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Choose the broad topics you want to rank for

A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. How do you …

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Use keywords in your images

If you produce great content, but no one’s there to see it, does it acquire links? Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. Even if your site hasn't lost any …

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Evaluate the credibility of a website using a simple approach

Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. I always advice “Stick to basics”, focus on getting real visitors and giving them a good experience while browsing your Website/blog. Although not as important as they used …

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Create resources that people want

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Every search engine gives different weights to these ranking factors which is why when you enter the same search …

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Avoid paid links that do not use the rel=nofollow attribute

Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks. A great way to incorporate all those valuable local keywords …

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Create an e-book or guide every two months

As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the things that you can implement in your content. The focus of many …

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Be very sure of what you are writing

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Internal links are links from one page of your own website …

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My rule of thumb is build a site for a user, not a spider

When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. A silly issue …

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If you lose your site data then you lose your rankings too

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. SEO is alive and well, and its just …

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What have you tried that doesn’t work?

Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. Many businesses assume that they don’t need to worry about keyword research. They think they …

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