What promise do you make?

Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they can extract from Google plus into their search engine rankings. You have probably asked yourself, many times, “How do I build backlinks to my website for the best …

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Lack of keywords in the content

Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider …

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Revamp your URL to make it more SEO-friendly

If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. Simply put, engagement is the ability to hold a user’s attention. In SEO terms …

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SEO and SEM can work together beautifully

Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. Many users also prefer this over other approaches, especially on some devices that might not handle Flash or JavaScript. Having a company blog …

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Pick a niche-targeted username

Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed from their index. Just as Google has always been focused on providing its users with the best results, now it’s time to put …

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Establish intuitive information architecture principles

The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. Many people fixate on "on-page SEO" in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical …

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Non-indexable filter pages

Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. For a long time Google looked at the name of …

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Offsite SEO Strategies

SEO does take time, money and effort. The fears that SEO is too complicated, technical, gimmicky and involve possible penalties are common misconceptions people new to SEO have. Once you learn more about SEO yourself, you’ll become more comfortable and confident to implement your own strategy or work closely …

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Your focus should be on what matters to your audience

To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and …

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A Link Reclamation technique

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. Building up a …

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Basic on-page SEO factors to look for

Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. Keywords should never …

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Mobile Search Continues to Rise

To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. Create a website that people …

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Use Engaging Language for Effective SEO

You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is …

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Start Writing Better SEO Case Studies

In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and make it magically disappear by turning the copy white. A “backlink” is one of the most used words in the world …

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Is the content of each page relevant to that SEO term?

Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you …

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Publish The Usual Static Pages

want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what …

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What keywords your visitors will use to find you?

Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. Quality content, in other words lots of original, error-free text organized well on a modern-looking …

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Provide value information rooted in your initial strategy

The Worldwide Web Consortium (W3C) has a full guide to language declaration. It’s not too tricky, you just need to add the right tags. With search engines becoming smarter and more sophisticated with each passing day, it has become crucial for businesses seeking the benefits of organic search engine …

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Chase down citations and local links

Seriously, what is worse than staring at a blank page waiting for it to load? The page speed is a huge ranking factor when it comes to search engines. Google’s latest update had a heavy focus on the user experience and site speed can undoubtedly affect this. This means …

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Collaborate and filter

Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. Clearly define your objectives in advance so you can truly …

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What is White Label SEO?

If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use …

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