Choose your keywords carefully

For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the …

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Monitor the evolution of your Google search results

Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and then reach out to them and ask if you can write one …

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Use your location in your body text

One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages …

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Anchor text is still a huge ranking signal

Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL …

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Be funny. Humor is great if you can do it.

Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to …

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Check also Wikipedia's dead links

Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. Think of new ideologies that can help to expand content or go for evergreen content. Note that the target audience keeps changing and …

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Cross-link relevant content

Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results. Keywords should be relevant. This means your site should be a satisfactory destination for users. Google aims to ensure organic search engine marketing …

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Taking a toll on your post's perceived relevancy

Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Spamming comment sections and other website areas (read: anywhere on wikiHow!) will actually make Google and other search engines dock you severely …

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Questions Over Keywords

At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to …

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Sign Up for Press Request Alerts for SEO benefits

Post regularly and build the trust of your users with content marketing. If the wrong people are hitting your website, it's all for nothing If you produce great content, but no one’s there to see it, does it acquire links? Each webpage should have a single focus keyword and …

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Try to get involved in the human element of web data.

If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. Linking out is huge. Don't be a link hoard; you're going to create content, so use …

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Compile your assets (or design some)

SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. Some of the first things you …

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Start Using Google Authorship

Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. There are many places across the web where you can build links through submissions, whether it’s submitting your site, a piece …

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Create an interactive tool for good SEO

Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs. Generally speaking you don’t want orphan pages …

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Not all Google searches lead to sales

Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can …

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Questions Over Keywords

Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people …

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Authority Websites through Google Search Console

Google automatically detects which pages answer the users’ query automatically and then display the top result as a featured snippet at the top of the page. This is Google’s way of trying to help users to quickly find what they want by providing them with a snippet of information …

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Invest in SEO

Solving real customer problems is a major key to mastering evergreen content marketing. There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control. As it may seem obvious by now, there is more …

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Have a category description paragraph

Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They also then clarified that the top two factors were content and links According to Google, no-follow provides a way for webmasters to tell search engines Don't …

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