Looking at Competitors’ Authority and Trust

So how do you determine your competition? What should you be looking for? When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. Search Engine Optimization is all about making your website more visible to people who …

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Have a Unique Domain Name To Create a Brand

Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important – please don’t do the same. Remember the following two sayings: “Show me your friends and I’ll tell you who you …

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Search Engine Marketing is hyped

It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. Domain authority is more insightful than PageRank because it’s measured on a scale of …

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Landing page analysis is important for SEO

Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. There is a reason why so many people say that content is king. It simply determines the foundation of your content promotion efforts. Without great content you can’t get too …

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Use 301 Redirects Effectively

Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page …

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Utilize social media for link building and building a brand

There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. Although traditional advertising can still play …

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“Niche down” approach

A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site. Building trust …

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Drop in a relevant link or two

Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. Backlinks are the foundation of Google's algorithm …

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What have you tried that doesn’t work?

Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest …

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Investing in SEO: What, Where, Why and How?

If you are designing your website yourself and mess up the coding in your website, Google spiders won’t be able to read your site efficiently and this can hurt your rankings significantly. Tags are intended to give search engines a method of understanding the site’s architecture. Google will …

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Avoid directories that link to all kinds of websites

The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very many links. Search engines understand this and award those sites with appropriate traffic based on other signals used by their algorithms. Use …

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How to diagnose technical SEO issues

Google is getting better and better at recognizing content that truly is useful to people. Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for …

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Review your long-tail traffic

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information When we’re creating content, if we don’t understand what the purpose is, then …

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Don’t Forget to Check Plurals

Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful …

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Write less, repurpose more

Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web …

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Links make the web go round.

To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of …

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SEO thin content best practice

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and …

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Auditing Existing Content

SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we …

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Get more targeted traffic by focusing on the right keywords

Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. You may not have the resources to create locale sites for each country or language you want to target. In that case …

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Learn more about your audience

RankBrain is a machine-learning system that actually evolves over time to continuously provide the best search results possible. Rather than the basis of the algorithms running through a checklist of "rules" put in place by engineers, RankBrain works with the pre-existing algorithms to determine on its own what pages should …

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Splitting link pop

Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make …

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URL structure acts as a categorization system for readers

Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back to you), you can establish a relationship with the author as well as the organization. It might lead to getting great results as you never know who that …

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High quality links matter and make a huge difference

Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and …

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Keep your link building strategy diversified

The algorithm responsible for taking the world’s information and organizing it into (usually) 10 entries is, as you likely know, complicated. Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic …

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Submit a XML Sitemap To Speed Up Indexing

Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. At the heart of your local SEO campaign will be building the number …

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Take a quick look over old articles

Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the keywords, the better. It helps the search …

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The bottom navigation bar is an anchor link bonanza

Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Using bucket …

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