A good website brings boatloads of money into your bank account

Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information …

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Off page optimisation techniques for better rankings

Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content …

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Set a bare minimum expectation for repurposed content

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. A natural link profile has variety. The links come from …

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What search terms are your customers using?

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

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You have to understand keyword intent

Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Google will be looking to see if you have …

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Build up your cluster content

SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. Links need to actually be of interest to the …

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The bottom navigation bar is an anchor link bonanza

One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible …

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Ensure each page has a unique target keyword

There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). Any link to another part of the same site is called an internal link. As well as links you'd expect to find …

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Try optimizing your TF-IDF scores

Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. The keywords you use must appear in the …

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How often the content changes

Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. With that said, proper SEO does take a lot of work, requires a large set of skills …

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Always ensure any anchor text looks and is natural

Integrate selected keywords into your website source code and existing content on designated pages. It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of …

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Don’t just optimize content for a single target phrase

Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to. Nofollowing a link is adding rel="nofollow" inside of the link's anchor tag. Search Engine Marketing …

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Make it possible for people to find your site via search engines

Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. Google/Bing Webmaster …

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Metrics aren't important (and they can be harmful)

Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by giving them relevant and beneficial content and making it easy to understand. If you want to get …

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Restart and Revive Marketing Your Small Business

It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your …

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Write Powerful & Captivating Headlines

You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there …

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The person with the best content will win

Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. Sites that …

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Make Sure Redirects Persist

Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well. Although there …

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SEOs love to jump on bandwagons

Over the last several years, Google has made huge strides in driving better UX (user experience). Simply put, higher volume is better. The more people that search for your keyword, the more of them that might find your page. Many people don’t pursue backlinks from Wikipedia because they’re …

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Schema mark-up is a requirement for your content

Speaking from experience, I have often seen product manufacturers describe a product from their point of view. There are many theories, some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of …

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The best way to escape Google’s Panda penalty

Google, now more than ever, don't just want more content, they want content that they feel is quality. You will definitely want to make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more …

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