Should I start with a blog?

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your …

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Use unique page titles on all pages throughout your website

Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting …

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Do you have lots of External Media

There is a common phrase that “content is king” when it comes to SEO. In other words, good content on your site is what helps most to improve your SEO. Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site. Onsite optimization includes all …

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Does your site have little or duplicate (plagiarized) content?

Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands …

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Understanding Your Competitive Landscape

Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked appropriately or exclusively with the anchor text that page is intended to rank for” the easier it rises to the top unchecked by competitors. According to similar …

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Use subheadings

The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name …

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Has Google indexed you already?

A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t …

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SEO is one of the last expenses companies cut

Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. A sitemap is another place to add in more internal links. A sitemap is a central location with links to all your pages. A 301 redirect means that …

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Use Strong, Active Wording

Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a …

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Create great content that people want to link to

Google continues to use natural, quality inbound links as a main ranking factor. When it comes to search engine optimisation the information available can be a minefield. One of the great way to build relations with your website users is through Blog Commenting. Initially building relations might take time but …

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How to approach content from an SEO perspective

Keyword-based titles help establish page theme and direction for your keywords. SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. Headings give your web …

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Links are forever

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. Bad content truly can do long-lasting damage to your website, brand and business. Google is showing Context is King …

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Quality Content

The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to …

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Create your site navigation in HTML or CSS

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. The more a site is appealing …

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Use Social Sharing Buttons

Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. Find out which keywords and phrases people frequently search for as well …

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Provide an Action that Fulfills the Intent

When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and key terms should naturally …

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SEO page title best practice

In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. On average, the higher up page 1 …

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Search engines don't just look for images

Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just …

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You don't need special search engine pages

In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive …

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Do Your Research

Optimize the content of your web pages to make sure that it aligns with searcher intent. Your website should contain many pages tackle the topic of your website from different angles. Every search engine has a program known as a “bot” or “crawler”. These programs follow links and visit websites …

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Provide explosive growth for your clients and you

Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful and should be ranked higher. Google has stated that meta descriptions are NOT a ranking signal. But, the quality …

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Avoid directories that link to all kinds of websites

As you’ve probably identified at this point, SEO is incredibly detailed. But, it doesn’t need to be complicated. As search engines like Google continually improve and try to show the best results they can to users, their focus is to provide quality and relevant results. Authority is created …

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