Links are forever

Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about …

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SEO backlink best practice

If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank …

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Use Social Bookmarking To Boost Page Rank

Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. You as a business owner need to get inside the head of a user and think from …

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Google Doesn’t Publish PageRank, So What can We Do?

A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors. Knowledge graphs, though complex, help to raise your content and website visibility. A variety of studies support the idea that …

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Hire the Most Experienced People

The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links for Search Engine Optimization purposes. These are links going back to your website from outside websites; very similar to links going outward from your website …

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Reduce Redirects: Beneficial to SEO

Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. If you don't have a good handle on who the …

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Make a concerted effort to keep up with content analysis

If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search …

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You have an opportunity to write something and rank

Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Link building is often referred to as an integral part of any …

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Anatomy of a Keyword

Brainstorm on the inputs, not on the outputs, which means that you should determine the elements that directly affect the area you want to improve. To get links from high quality blogs, you need to create link-worthy content on your own blog, and then use it as a reference in …

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Jumpstarting a new content marketing initiative

When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation. A great and fast way to convey your goal is by using headlines and taglines. You should list your site in open …

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Less is always better

There are ways to pay for backlinks, but they aren’t very effective. The best way to get others to link to your content is to participate in your online community. Since search engines focus more on the initial words of the titles, make sure you add your keywords at …

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Search for your niche keywords on Yahoo

Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. We all know that when it comes to link building, we aim for the authority links in the first place. But …

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The more value you can provide, the better

While most blindly assume that SEO is about keywords (which is partially true), real SEO is involves grasping the underlying metrics and logic that search engines use to determine which websites are authoritative and which others are not. The “About Us” section is often the most overlooked aspect of a …

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A Crackdown on Low Quality Links

Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them …

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Don't bury information in your content

Unfortunately, Google doesn’t update their public facing PR anymore. Instead, you have to use tools like Ahrefs and Majestic to assess the strength of a domain. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so …

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Authority flows through the links on your own website as well

Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link …

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How long is my content alive?

Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join Google, as it is the most popular search engine by …

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Add a Pin-It Button to Your Site

Too many marketers still bring SEO in on the end of a content advertising and marketing project. They end a weblog publish or finalize a new advertising campaign, and at the end of the road, search engine optimisation is introduced in to find associated keywords and plug them into content …

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Don't bury information

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and …

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Sign Up for Press Request Alerts for SEO benefits

Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today. Though you can simply just add a tracking code to …

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