Great ideas about indexed pages to share with your colleagues

But if you go too visual and focus too hard on calls to action, there just won’t be enough information there to seem authoritative. Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through …

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Authority metrics are only barometers

Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further increase your PageRank and therefore likelihood of appearing high up in the SERPs (Search Engine Results Pages). when writing for the internet, break up your …

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Find out more about keyword research

There are two very specific actions that search engines take when they crawl and index your site that thin content can directly affect. The first action is to measure if you are relevant for a search query; the second is to determine if you are providing valuable information to your …

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See this SEO project through before taking on another one

Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and …

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Maybe white hat SEO will be a thing of the past

Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the …

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Let's follow anchor text best practise

You have to build relevance layer by layer to exist outside the wrath of “corrective” search engine algorithms. Understanding SEO is crucial to significantly increasing your traffic and brand awareness. Once you understand what a user might be looking for when searching for a certain term, the next step is …

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What promise do you make?

Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they can extract from Google plus into their search engine rankings. You have probably asked yourself, many times, “How do I build backlinks to my website for the best …

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Pick a niche-targeted username

Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed from their index. Just as Google has always been focused on providing its users with the best results, now it’s time to put …

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Is the content of each page relevant to that SEO term?

Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you …

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Taking a toll on your post's perceived relevancy

Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Spamming comment sections and other website areas (read: anywhere on wikiHow!) will actually make Google and other search engines dock you severely …

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Create an interactive tool for good SEO

Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs. Generally speaking you don’t want orphan pages …

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Links make the web go round.

To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of …

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Should I start with a blog?

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your …

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Google Doesn’t Publish PageRank, So What can We Do?

A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors. Knowledge graphs, though complex, help to raise your content and website visibility. A variety of studies support the idea that …

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Sign Up for Press Request Alerts for SEO benefits

Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today. Though you can simply just add a tracking code to …

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Answer the questions of your potential customers

Webpages on HTTPS had positive correlation with higher rankings. Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? Sometimes the best way to get links is not to ask for them. That doesn't mean …

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