Let's talk about hits

If the wrong people are hitting your website, it's all for nothing Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For …

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One important aspect is blogs

Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and …

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Lessons I've learned from nofollow links

Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the header of your website that will let you install a container of Google tags, that will give you visibility …

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Hidden facts about keyword density

However, much like onions (and ogres), SEO has many layers. High authority links are great, but in my opinion, relevant links win the game every time. Would you refer this website to a friend or relative? Once you have chosen an umbrella topic (e.g. writing online content), narrow it …

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Having fun with keyword research

To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). Google learned that when people search …

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Create resources that people want

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Every search engine gives different weights to these ranking factors which is why when you enter the same search …

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My rule of thumb is build a site for a user, not a spider

When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. A silly issue …

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Lack of keywords in the content

Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider …

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SEO and SEM can work together beautifully

Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. Many users also prefer this over other approaches, especially on some devices that might not handle Flash or JavaScript. Having a company blog …

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Chase down citations and local links

Seriously, what is worse than staring at a blank page waiting for it to load? The page speed is a huge ranking factor when it comes to search engines. Google’s latest update had a heavy focus on the user experience and site speed can undoubtedly affect this. This means …

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Compile your assets (or design some)

SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. Some of the first things you …

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Have a category description paragraph

Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They also then clarified that the top two factors were content and links According to Google, no-follow provides a way for webmasters to tell search engines Don't …

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Have a Unique Domain Name To Create a Brand

Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important – please don’t do the same. Remember the following two sayings: “Show me your friends and I’ll tell you who you …

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Don’t Forget to Check Plurals

Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful …

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What search terms are your customers using?

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

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Ensure each page has a unique target keyword

There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). Any link to another part of the same site is called an internal link. As well as links you'd expect to find …

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Make Sure Redirects Persist

Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well. Although there …

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Do you have lots of External Media

There is a common phrase that “content is king” when it comes to SEO. In other words, good content on your site is what helps most to improve your SEO. Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site. Onsite optimization includes all …

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SEO page title best practice

In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. On average, the higher up page 1 …

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Do Your Research

Optimize the content of your web pages to make sure that it aligns with searcher intent. Your website should contain many pages tackle the topic of your website from different angles. Every search engine has a program known as a “bot” or “crawler”. These programs follow links and visit websites …

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Use Social Bookmarking To Boost Page Rank

Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. You as a business owner need to get inside the head of a user and think from …

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Anatomy of a Keyword

Brainstorm on the inputs, not on the outputs, which means that you should determine the elements that directly affect the area you want to improve. To get links from high quality blogs, you need to create link-worthy content on your own blog, and then use it as a reference in …

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The more value you can provide, the better

While most blindly assume that SEO is about keywords (which is partially true), real SEO is involves grasping the underlying metrics and logic that search engines use to determine which websites are authoritative and which others are not. The “About Us” section is often the most overlooked aspect of a …

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