Latest developments in user generated content

You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase …

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Optimise your site, paying special attention to keyword density

Typically, pages with longer content about your product will have more opportunities to rank (of course there is the uniqueness and format of the content to consider, as well as its ability to answer questions and provide information), because they are able to explore the in-depth details of a topic …

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Beginner's guide to backlinks

We will focus on its important and necessity in digital marketing in this article. By default, Web analytics data generally capture only things like visits, time on site, number of pages visited, and bounce rate (the percentage of visitors who abandoned the site immediately). For better insight, you’ll want …

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Wait. Are analytics really that simple?

To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. You should definitely include keywords in your navigation bar. In establishing domain names, you …

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Is there any significance to “Off page optimisation”?

The 'noindex,follow’ command in the meta tags of a web page will eventually be interpreted as a ‘noindex,nofollow’ command. It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find …

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If you lose your site data then you lose your rankings too

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. SEO is alive and well, and its just …

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Revamp your URL to make it more SEO-friendly

If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. Simply put, engagement is the ability to hold a user’s attention. In SEO terms …

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Establish intuitive information architecture principles

The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. Many people fixate on "on-page SEO" in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical …

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Use your location in your body text

One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages …

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Questions Over Keywords

At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to …

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What have you tried that doesn’t work?

Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest …

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Get more targeted traffic by focusing on the right keywords

Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. You may not have the resources to create locale sites for each country or language you want to target. In that case …

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Splitting link pop

Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make …

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Build up your cluster content

SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. Links need to actually be of interest to the …

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Always ensure any anchor text looks and is natural

Integrate selected keywords into your website source code and existing content on designated pages. It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of …

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Metrics aren't important (and they can be harmful)

Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by giving them relevant and beneficial content and making it easy to understand. If you want to get …

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Restart and Revive Marketing Your Small Business

It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your …

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SEO is one of the last expenses companies cut

Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. A sitemap is another place to add in more internal links. A sitemap is a central location with links to all your pages. A 301 redirect means that …

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Links are forever

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. Bad content truly can do long-lasting damage to your website, brand and business. Google is showing Context is King …

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Reduce Redirects: Beneficial to SEO

Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. If you don't have a good handle on who the …

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Dynamic and other SEO non-friendly URLs

One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible …

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Focus on topics instead of keywords

“Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. Target local trade by including place names in your …

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