Having fun with 301 redirects

Through organic search, you can reach potential customers at the very moment they are considering a purchase and provide them information exactly when they are looking for it. You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the …

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When your use of page impressions becomes obsessive

Despite its clear suitability for this purpose, most marketing specialists don’t use Twitter to understand and reply to customer feedback. These items include the titles for your pages, meta descriptions and H tags. As part of their drive to continue to offer the best search experience (as per their …

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Small but important things to observe about keyword density

Every week, you should study an analysis of all the traffic from organic search queries to your website. This enables you to determine whether changes from previous weeks or months are having an effect. Curiosity with a hint of skepticism should be exercised when determining potential areas for growth online …

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Relevance is the key issue here

Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. Test your website URL in Google’s Mobile Friendly test for this. It isn't …

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Reasons that people rely on SERPs

The search engine wants to prevent that the amount of banners ads “above the fold” does not exceed a certain limit. Companies should consider how other reputable sources cover the chosen topic and related words that co-occur around that topic. Evolving user habits make responsive design essential from both an …

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Top trends in reporting to watch

Every business wants to achieve its goals and doesn’t want to invest substantial resources on acquiring an audience to whom it doesn’t even offer the chance to convert. As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search …

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Use 301 Redirects Effectively

Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page …

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Utilize social media for link building and building a brand

There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. Although traditional advertising can still play …

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Review your long-tail traffic

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information When we’re creating content, if we don’t understand what the purpose is, then …

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SEO thin content best practice

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and …

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Provide explosive growth for your clients and you

Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful and should be ranked higher. Google has stated that meta descriptions are NOT a ranking signal. But, the quality …

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Make a concerted effort to keep up with content analysis

If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search …

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How long is my content alive?

Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join Google, as it is the most popular search engine by …

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Competitor Analysis

A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to …

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