Never underestimate the influence of backlinks

This is even more important if you are targeting a specific keyword topic; in those cases, if you want to rank, you need to provide the information you are promising in a meaningful way. When it comes to SEO, less is not necessarily more. The main body of your piece …

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Keywords vs. Topics vs. Relationships

Duplicated material is common on large websites or companies with numerous sites, which include businesses that have different sites for each location/branch or publishers that run hundreds of sites. Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your …

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The broken link-building method aided by content

In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. Make a list of the keywords for which you want to rank …

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Adopt a customer centric view of keyword density

If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. Although there are many different "recipes" for gaining search engine …

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Fun with LSI for now

With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. People often think of Google as the only search engine that matters. While most sources …

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Research semantically related keywords

A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. There is reliable empirical evidence that Google and other search engines make increasing use of semantics in …

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Create an e-book or guide every two months

As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the things that you can implement in your content. The focus of many …

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Be very sure of what you are writing

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Internal links are links from one page of your own website …

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Monitor the evolution of your Google search results

Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and then reach out to them and ask if you can write one …

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Check also Wikipedia's dead links

Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. Think of new ideologies that can help to expand content or go for evergreen content. Note that the target audience keeps changing and …

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Try to get involved in the human element of web data.

If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. Linking out is huge. Don't be a link hoard; you're going to create content, so use …

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Search Engine Marketing is hyped

It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. Domain authority is more insightful than PageRank because it’s measured on a scale of …

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Avoid directories that link to all kinds of websites

The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very many links. Search engines understand this and award those sites with appropriate traffic based on other signals used by their algorithms. Use …

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High quality links matter and make a huge difference

Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and …

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Off page optimisation techniques for better rankings

Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content …

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Try optimizing your TF-IDF scores

Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. The keywords you use must appear in the …

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The best way to escape Google’s Panda penalty

Google, now more than ever, don't just want more content, they want content that they feel is quality. You will definitely want to make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more …

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Has Google indexed you already?

A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t …

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Use Strong, Active Wording

Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a …

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Choose short, keyword-friendly URLs

SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found …

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Researching for Searcher Intent

"The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value …

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