Facts about mobile search that will make you think twice

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. If you want to stay competitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile regularly …

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Reasons why marketers love bread crumbs

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always …

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Google recommends customer focused content

A strategy on Facebook might not work so well on Twitter. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise …

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Great ideas about web 2.0 to share with your colleagues

Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and link building techniques). There are many things that you can do to get better rankings on …

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You have to start your SEO copywriting process here

Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. You should track the traffic, engagement, conversion rates and …

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Offsite SEO Strategies

SEO does take time, money and effort. The fears that SEO is too complicated, technical, gimmicky and involve possible penalties are common misconceptions people new to SEO have. Once you learn more about SEO yourself, you’ll become more comfortable and confident to implement your own strategy or work closely …

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Your focus should be on what matters to your audience

To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and …

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A Link Reclamation technique

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. Building up a …

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Authority Websites through Google Search Console

Google automatically detects which pages answer the users’ query automatically and then display the top result as a featured snippet at the top of the page. This is Google’s way of trying to help users to quickly find what they want by providing them with a snippet of information …

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Drop in a relevant link or two

Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. Backlinks are the foundation of Google's algorithm …

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Learn more about your audience

RankBrain is a machine-learning system that actually evolves over time to continuously provide the best search results possible. Rather than the basis of the algorithms running through a checklist of "rules" put in place by engineers, RankBrain works with the pre-existing algorithms to determine on its own what pages should …

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Set a bare minimum expectation for repurposed content

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. A natural link profile has variety. The links come from …

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How often the content changes

Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. With that said, proper SEO does take a lot of work, requires a large set of skills …

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Don’t just optimize content for a single target phrase

Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to. Nofollowing a link is adding rel="nofollow" inside of the link's anchor tag. Search Engine Marketing …

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Use unique page titles on all pages throughout your website

Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting …

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Use subheadings

The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name …

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How to approach content from an SEO perspective

Keyword-based titles help establish page theme and direction for your keywords. SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. Headings give your web …

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SEO backlink best practice

If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank …

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Less is always better

There are ways to pay for backlinks, but they aren’t very effective. The best way to get others to link to your content is to participate in your online community. Since search engines focus more on the initial words of the titles, make sure you add your keywords at …

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Have a category description paragraph

Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! Include the right rich snippets, don’t add schema.org markup just to inform …

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Do not use misleading event markup

Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those …

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