Use organic outreach along with offsite SEO to make a difference

Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. Apparently, it seemed there is no such difference between …

more ...

Update your trust rank on a regular basis

If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language’s site. Apple even has a page that lists all the …

more ...

Write a keyword-rich introduction about plugins

All you need to do as a content marketer is to put conscious effort towards the pages on your website and build them out with a potential visitor’s needs and wants in mind. Once the Search Engines crawls the web and comes across the new pages, it then indexes …

more ...

Brainstorming and Keyword Generating

With that in mind, it is always best to create posts and articles which target different behaviours. With SEO, you want to tell people about your content that are likely to share or link to it. While there are other avenues to increase your online visibility, organic search optimization is …

more ...



Identify channel deficiencies

This tool is invaluable when discovering what is slowing your average load speed down, and enables you to quickly and easily make changes to speed up delivery. There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an …

more ...

What have you tried that doesn’t work?

Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. Many businesses assume that they don’t need to worry about keyword research. They think they …

more ...



Choose your keywords carefully

For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the …

more ...

Be funny. Humor is great if you can do it.

Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to …

more ...

Invest in SEO

Solving real customer problems is a major key to mastering evergreen content marketing. There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control. As it may seem obvious by now, there is more …

more ...



A good website brings boatloads of money into your bank account

Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information …

more ...

The person with the best content will win

Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. Sites that …

more ...

Schema mark-up is a requirement for your content

Speaking from experience, I have often seen product manufacturers describe a product from their point of view. There are many theories, some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of …

more ...

Understanding Your Competitive Landscape

Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked appropriately or exclusively with the anchor text that page is intended to rank for” the easier it rises to the top unchecked by competitors. According to similar …

more ...


Create your site navigation in HTML or CSS

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. The more a site is appealing …

more ...

Use Social Sharing Buttons

Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. Find out which keywords and phrases people frequently search for as well …

more ...

Provide an Action that Fulfills the Intent

When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and key terms should naturally …

more ...

Links are forever

Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about …

more ...

Search for your niche keywords on Yahoo

Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. We all know that when it comes to link building, we aim for the authority links in the first place. But …

more ...

The importance of domain name selection for SEO

The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps …

more ...