Clarification about citations

Corporate communications like public relations, social media, and email also fall under the SEO umbrella. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a …

more ...


On-page SEO principles

Backlinks in general are links from other websites pointing towards your site. They can be other domain, blog or any specific article or other form of content. Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video …

more ...

Choose the broad topics you want to rank for

A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. How do you …

more ...

Use keywords in your images

If you produce great content, but no one’s there to see it, does it acquire links? Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. Even if your site hasn't lost any …

more ...


Collaborate and filter

Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. Clearly define your objectives in advance so you can truly …

more ...



Investing in SEO: What, Where, Why and How?

If you are designing your website yourself and mess up the coding in your website, Google spiders won’t be able to read your site efficiently and this can hurt your rankings significantly. Tags are intended to give search engines a method of understanding the site’s architecture. Google will …

more ...

Keep your link building strategy diversified

The algorithm responsible for taking the world’s information and organizing it into (usually) 10 entries is, as you likely know, complicated. Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic …

more ...

The bottom navigation bar is an anchor link bonanza

Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Using bucket …

more ...


Avoid directories that link to all kinds of websites

As you’ve probably identified at this point, SEO is incredibly detailed. But, it doesn’t need to be complicated. As search engines like Google continually improve and try to show the best results they can to users, their focus is to provide quality and relevant results. Authority is created …

more ...




Target the community with content to earn local links

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. Keywords should be relevant. This means your site should be a satisfactory destination …

more ...

The most obvious SEO choice

A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means …

more ...

Make sure that Googlebot can index your pages correctly

Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. Search Console shows your average position for each of the keywords you rank for and how many impressions …

more ...