Losing Focus on web portals

“Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. SEO strategies are most effective when implemented consistently and …

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Useful tips from experts in cloaking

Google Analytics is an amazing tool. Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. You can create a list of the best tools for increasing productivity, or a list of the …

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Improve engagement by utilising SERPs

90% of users only look at the first page of Google results, so if your site doesn’t come up on the first page, you aren’t reaching your full potential. We know consumers want personal interactions with brands, but they also want them in real time Search engines constantly …

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Difficult things about page rank

Backlinks are hyperlinks that point back to your website. An SEO without access or authority to change what’s on the company homepage is doubtlessly hampered. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results …

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Define your goals with regards to SEO

Although an SEO agency will be able to provide a much more reliable, and high-quality, copywriting service, by making changes to your site’s content today, you can start to move in the right direction. Having your customers caring about who you are and what you do can be incredibly …

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Evaluate the credibility of a website using a simple approach

Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. I always advice “Stick to basics”, focus on getting real visitors and giving them a good experience while browsing your Website/blog. Although not as important as they used …

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Avoid paid links that do not use the rel=nofollow attribute

Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks. A great way to incorporate all those valuable local keywords …

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Non-indexable filter pages

Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. For a long time Google looked at the name of …

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Basic on-page SEO factors to look for

Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. Keywords should never …

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Mobile Search Continues to Rise

To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. Create a website that people …

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Use Engaging Language for Effective SEO

You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is …

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Start Writing Better SEO Case Studies

In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and make it magically disappear by turning the copy white. A “backlink” is one of the most used words in the world …

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Provide value information rooted in your initial strategy

The Worldwide Web Consortium (W3C) has a full guide to language declaration. It’s not too tricky, you just need to add the right tags. With search engines becoming smarter and more sophisticated with each passing day, it has become crucial for businesses seeking the benefits of organic search engine …

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Start Using Google Authorship

Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. There are many places across the web where you can build links through submissions, whether it’s submitting your site, a piece …

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How to diagnose technical SEO issues

Google is getting better and better at recognizing content that truly is useful to people. Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for …

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Take a quick look over old articles

Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the keywords, the better. It helps the search …

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You have to understand keyword intent

Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Google will be looking to see if you have …

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Hire the Most Experienced People

The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links for Search Engine Optimization purposes. These are links going back to your website from outside websites; very similar to links going outward from your website …

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Be sure you've considered every possible angle

. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. High-quality content means faultless spelling. It’s true that people often misspell words they type into search bars. Some the of not-so-recommended techniques advise to optimize a website also for …

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