Having fun with inbound links

Avoid thin content pitfalls by checking for duplicates across all your web platforms and creating your own distinguishable and meaty material. You can control both the pages that Googlebot crawls and (should you wish) request a reduction in the frequency or depth of each crawl. In itself it cannot be …

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Search marketing implications related to anchor text

A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see what contextual changes you can make so they remain pertinent. But be aware of making too many changes, you don’t want to destroy the very thing that …

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Why Not Try It Out?

Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs …

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Publish The Usual Static Pages

want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what …

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Looking at Competitors’ Authority and Trust

So how do you determine your competition? What should you be looking for? When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. Search Engine Optimization is all about making your website more visible to people who …

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Landing page analysis is important for SEO

Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. There is a reason why so many people say that content is king. It simply determines the foundation of your content promotion efforts. Without great content you can’t get too …

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“Niche down” approach

A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site. Building trust …

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Auditing Existing Content

SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we …

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Write Powerful & Captivating Headlines

You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there …

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You don't need special search engine pages

In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive …

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Authority flows through the links on your own website as well

Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link …

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