Repurpose old html

If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty. It needs to be understood that there …

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Adjust your appearance in search by utilising citations

There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords. Use an online tool to help you come …

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Takeaway tips for keywords

By simplifying on-page content and a website's architecture, users will have a more positive and meaningful experience navigating your website. Google penalizes web sites that have “thin” content, low-quality pages that are merely designed to build traffic by having keywords, duplicate content, lots of images or links, and other space-filling …

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What keywords your visitors will use to find you?

Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. Quality content, in other words lots of original, error-free text organized well on a modern-looking …

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What is White Label SEO?

If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use …

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Anchor text is still a huge ranking signal

Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL …

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Sign Up for Press Request Alerts for SEO benefits

Post regularly and build the trust of your users with content marketing. If the wrong people are hitting your website, it's all for nothing If you produce great content, but no one’s there to see it, does it acquire links? Each webpage should have a single focus keyword and …

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Not all Google searches lead to sales

Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can …

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Questions Over Keywords

Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people …

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URL structure acts as a categorization system for readers

Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back to you), you can establish a relationship with the author as well as the organization. It might lead to getting great results as you never know who that …

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Does your site have little or duplicate (plagiarized) content?

Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands …

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Create great content that people want to link to

Google continues to use natural, quality inbound links as a main ranking factor. When it comes to search engine optimisation the information available can be a minefield. One of the great way to build relations with your website users is through Blog Commenting. Initially building relations might take time but …

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Search engines don't just look for images

Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just …

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Jumpstarting a new content marketing initiative

When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation. A great and fast way to convey your goal is by using headlines and taglines. You should list your site in open …

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Add a Pin-It Button to Your Site

Too many marketers still bring SEO in on the end of a content advertising and marketing project. They end a weblog publish or finalize a new advertising campaign, and at the end of the road, search engine optimisation is introduced in to find associated keywords and plug them into content …

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Keep an Eye on Your Site’s Click Through Rate (CTR)

Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get …

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